All In One
A national campaign built around real-world performance, a real contractor, and a product designed to stick with just about anything.
Gas Lamp developed and produced an integrated campaign for Total Tech spanning live action, broadcast, social, out-of-home, digital, and post-production.
All In One
All In One
Industry
Home Improvement / Construction
Home Improvement / Construction
ROLE
Creative Development Production Art Direction Post-Production
Creative Development Production Art Direction Post-Production
Deliverables
Broadcast Campaign Social Cutdowns OOH DOOH Digital Assets
Broadcast Campaign Social Cutdowns OOH DOOH Digital Assets
All In One
All In One
Challenge
Kicker
THE
CHALLENGE
THE
CHALLENGE
Introduce Total Tech construction adhesive in a way that felt credible to professionals, approachable to everyday users, and distinct within a category traditionally driven by product demonstrations.
Introduce Total Tech construction adhesive in a way that felt credible to professionals, approachable to everyday users, and distinct within a category traditionally driven by product demonstrations.
Introduce Total Tech construction adhesive in a way that felt credible to professionals, approachable to everyday users, and distinct within a category traditionally driven by product demonstrations.
The campaign needed to communicate performance clearly without becoming overly technical. At the same time, the work had to scale across broadcast, social, digital, and out-of-home while maintaining a consistent voice and visual identity.
The campaign needed to communicate performance clearly without becoming overly technical. At the same time, the work had to scale across broadcast, social, digital, and out-of-home while maintaining a consistent voice and visual identity.
Solution
Kicker
THE
SOLUTION
THE
SOLUTION
We built the campaign around Tony, a real contractor whose personality and experience gave the product an authentic point of view.
We built the campaign around Tony, a real contractor whose personality and experience gave the product an authentic point of view.
We built the campaign around Tony, a real contractor whose personality and experience gave the product an authentic point of view.
Shot over a focused one-day production, the campaign paired straightforward product demonstrations with character, humor, and a polished visual language. By developing production and post together, Gas Lamp created a flexible campaign system that could move naturally from broadcast and social to OOH and DOOH.
Shot over a focused one-day production, the campaign paired straightforward product demonstrations with character, humor, and a polished visual language. By developing production and post together, Gas Lamp created a flexible campaign system that could move naturally from broadcast and social to OOH and DOOH.
The final campaign turned a functional product story into a cohesive brand platform designed to work across every format.
The final campaign turned a functional product story into a cohesive brand platform designed to work across every format.
The final campaign turned a functional product story into a cohesive brand platform designed to work across every format.
Creative Development Production Art Direction Post-Production
The final direction combines authentic performance, clear product storytelling, and a restrained visual approach into a campaign language that remains consistent across every release format.
The final direction combines authentic performance, clear product storytelling, and a restrained visual approach into a campaign language that remains consistent across every release format.
The final direction combines authentic performance, clear product storytelling, and a restrained visual approach into a campaign language that remains consistent across every release format.
IT ALL STARTS WITH A CONVERSATION.
Every project begins with a discovery call. No commitment, no pressure.
Rommia White
Project Manager
IT ALL STARTS WITH A CONVERSATION.
Every project begins with a discovery call. No commitment, no pressure.
Rommia White
Project Manager
IT ALL STARTS WITH A CONVERSATION.
Every project begins with a discovery call. No commitment, no pressure.
Rommia White
Project Manager
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Center of the Universe
Madison Square Garden / New York Knicks