Center of the Universe
A father and son cross New York City on the way to the boy’s first Knicks game.
Gas Lamp produced two campaign films and more than one hundred still images built around a family’s first-game experience at Madison Square Garden.
Center of the Universe
Center of the Universe
Industry
Sports & Entertainment
Sports & Entertainment
ROLE
Production Location Strategy Cinematography Editorial Still Photography
Production Location Strategy Cinematography Editorial Still Photography
Deliverables
Two Campaign Films 100+ Campaign Stills Social Assets Multi-Platform Masters
Two Campaign Films 100+ Campaign Stills Social Assets Multi-Platform Masters
Center of the Universe
Center of the Universe
Challenge
Kicker
THE
CHALLENGE
THE
CHALLENGE
Capture the emotional scale of a first Knicks game while keeping the father-and-son relationship specific and believable.
Capture the emotional scale of a first Knicks game while keeping the father-and-son relationship specific and believable.
Capture the emotional scale of a first Knicks game while keeping the father-and-son relationship specific and believable.
The campaign also needed to move efficiently across multiple New York locations while producing both motion and still assets within a two-day schedule.
The campaign also needed to move efficiently across multiple New York locations while producing both motion and still assets within a two-day schedule.
Solution
Kicker
THE
SOLUTION
THE
SOLUTION
The camera remained close to the father and son throughout their journey, allowing New York itself to become part of the story.
The camera remained close to the father and son throughout their journey, allowing New York itself to become part of the story.
The camera remained close to the father and son throughout their journey, allowing New York itself to become part of the story.
Editorial emphasized small observations rather than exaggerated emotion, building anticipation through travel, sound, and shared experience.
Editorial emphasized small observations rather than exaggerated emotion, building anticipation through travel, sound, and shared experience.
The final campaign balanced the scale of Madison Square Garden with the intimacy of a family memory.
The final campaign balanced the scale of Madison Square Garden with the intimacy of a family memory.
The final campaign balanced the scale of Madison Square Garden with the intimacy of a family memory.
Production Location Strategy Cinematography Editorial Still Photography
A connected medical ecosystem designed around clarity, operational rhythm and behavioural consistency. The final system reduced friction across hardware, interfaces, onboarding, and clinical deployment environments.
A connected medical ecosystem designed around clarity, operational rhythm and behavioural consistency. The final system reduced friction across hardware, interfaces, onboarding, and clinical deployment environments.
A connected medical ecosystem designed around clarity, operational rhythm and behavioural consistency. The final system reduced friction across hardware, interfaces, onboarding, and clinical deployment environments.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
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