Equal Access
A fictional animated world built to make serious developer tools feel open, useful, and full of possibility.
Gas Lamp developed a 2D animated campaign that translated Xsolla’s developer offering into a clear visual world for an international audience.
Equal Access
Equal Access
Industry
Gaming Technology / Commerce
Gaming Technology / Commerce
ROLE
Strategy Creative Development Message Architecture Animation Direction Post-Production
Strategy Creative Development Message Architecture Animation Direction Post-Production
Deliverables
Hero Animated Film Social Cutdowns Localized Versions Multi-Format Campaign Masters
Hero Animated Film Social Cutdowns Localized Versions Multi-Format Campaign Masters
Equal Access
Equal Access
Challenge
Kicker
THE
CHALLENGE
THE
CHALLENGE
Explain a broad set of developer services without allowing the campaign to feel like a software demonstration.
Explain a broad set of developer services without allowing the campaign to feel like a software demonstration.
Explain a broad set of developer services without allowing the campaign to feel like a software demonstration.
The campaign also needed to remain clear across multiple languages and international markets.
The campaign also needed to remain clear across multiple languages and international markets.
Solution
Kicker
THE
SOLUTION
THE
SOLUTION
Gas Lamp created a fictional animated world that demonstrated access through movement, connection, and visual storytelling.
Gas Lamp created a fictional animated world that demonstrated access through movement, connection, and visual storytelling.
Gas Lamp created a fictional animated world that demonstrated access through movement, connection, and visual storytelling.
Rather than presenting software interfaces, the campaign communicated complex ideas through a disciplined visual system that could easily scale across regions and languages.
Rather than presenting software interfaces, the campaign communicated complex ideas through a disciplined visual system that could easily scale across regions and languages.
The animation system provided Xsolla with a unique visual language that balanced clarity, imagination, and flexibility.
The animation system provided Xsolla with a unique visual language that balanced clarity, imagination, and flexibility.
The animation system provided Xsolla with a unique visual language that balanced clarity, imagination, and flexibility.
Strategy Creative Development Message Architecture Animation Direction Post-Production
The final system connects alpine performance references with a restrained editorial language built around pacing, silhouette, and cold-weather material behaviour.
The final system connects alpine performance references with a restrained editorial language built around pacing, silhouette, and cold-weather material behaviour.
The final system connects alpine performance references with a restrained editorial language built around pacing, silhouette, and cold-weather material behaviour.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
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