A Sip of Time
A 35mm launch campaign shaped around ritual, memory, and the quiet drama of tea.
Gas Lamp developed and produced a cinematic U.S. launch campaign spanning live action, campaign films, social content, still photography, and post-production.
A Sip of Time
A Sip of Time
Industry
Food & Beverage / Tea
Food & Beverage / Tea
ROLE
Strategy Creative Development Production Art Direction Post-Production
Strategy Creative Development Production Art Direction Post-Production
Deliverables
Hero Campaign Film Social Cutdowns Campaign Stills Digital and Experiential Assets
Hero Campaign Film Social Cutdowns Campaign Stills Digital and Experiential Assets
A Sip of Time
A Sip of Time
Challenge
Kicker
THE
CHALLENGE
THE
CHALLENGE
Introduce a globally established tea brand to an American audience without reducing its culture and craft to a lesson.
Introduce a globally established tea brand to an American audience without reducing its culture and craft to a lesson.
Introduce a globally established tea brand to an American audience without reducing its culture and craft to a lesson.
The campaign needed to feel intentional, contemporary, and emotionally engaging. Rather than explaining the heritage behind the brand, the work allowed ritual, sound, movement, texture, and image to communicate meaning naturally.
The campaign needed to feel intentional, contemporary, and emotionally engaging. Rather than explaining the heritage behind the brand, the work allowed ritual, sound, movement, texture, and image to communicate meaning naturally.
Solution
Kicker
THE
SOLUTION
THE
SOLUTION
The campaign was shot entirely on 35mm film using rich color, controlled movement, and tactile imagery.
The campaign was shot entirely on 35mm film using rich color, controlled movement, and tactile imagery.
The campaign was shot entirely on 35mm film using rich color, controlled movement, and tactile imagery.
Small gestures such as preparing, holding, sharing, and experiencing tea became the emotional language of the campaign. The final system introduced CHAGEE through atmosphere rather than exposition while remaining flexible across digital, experiential, and social formats.
Small gestures such as preparing, holding, sharing, and experiencing tea became the emotional language of the campaign. The final system introduced CHAGEE through atmosphere rather than exposition while remaining flexible across digital, experiential, and social formats.
The campaign established a cohesive visual language that scaled across multiple placements while preserving the tactile quality of the original concept.
The campaign established a cohesive visual language that scaled across multiple placements while preserving the tactile quality of the original concept.
The campaign established a cohesive visual language that scaled across multiple placements while preserving the tactile quality of the original concept.
Strategy Creative Development Production Art Direction Post-Production
The final direction connects motion, editorial pacing, and restrained styling into a visual language that remains consistent across every release format.
The final direction connects motion, editorial pacing, and restrained styling into a visual language that remains consistent across every release format.
The final direction connects motion, editorial pacing, and restrained styling into a visual language that remains consistent across every release format.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
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