Oh Hell Yeah
A comedy-led product launch that gave the Legion Go 2 permission to get strange.
Gas Lamp developed and produced an offbeat launch campaign for the Lenovo Legion Go 2, including a hero film and a suite of short-form cutdowns.
Oh Hell Yeah
Oh Hell Yeah
Industry
Consumer Technology / Gaming
Consumer Technology / Gaming
ROLE
Strategy Creative Development Production Editorial Post-Production
Strategy Creative Development Production Editorial Post-Production
Deliverables
Hero Campaign Film 15-Second Cutdown 10-Second Cutdowns Platform-Specific Masters
Hero Campaign Film 15-Second Cutdown 10-Second Cutdowns Platform-Specific Masters
Oh Hell Yeah
Oh Hell Yeah
Challenge
Kicker
THE
CHALLENGE
THE
CHALLENGE
Launch a serious gaming device without relying on the polished, predictable language of consumer technology advertising.
Launch a serious gaming device without relying on the polished, predictable language of consumer technology advertising.
Launch a serious gaming device without relying on the polished, predictable language of consumer technology advertising.
The campaign needed to communicate confidence and personality while remaining flexible enough to support multiple short-form edits.
The campaign needed to communicate confidence and personality while remaining flexible enough to support multiple short-form edits.
Solution
Kicker
THE
SOLUTION
THE
SOLUTION
The campaign leaned into absurdity, heightened performances, and unexpected visual turns.
The campaign leaned into absurdity, heightened performances, and unexpected visual turns.
The campaign leaned into absurdity, heightened performances, and unexpected visual turns.
Production design, casting, editorial, and post-production created a world that felt slightly surreal while keeping the product central to the idea. Each cutdown was rebuilt around the same comic logic rather than simply shortening the hero film.
Production design, casting, editorial, and post-production created a world that felt slightly surreal while keeping the product central to the idea. Each cutdown was rebuilt around the same comic logic rather than simply shortening the hero film.
The finished campaign gave the Legion Go 2 a distinct personality while maintaining consistency across every deliverable.
The finished campaign gave the Legion Go 2 a distinct personality while maintaining consistency across every deliverable.
The finished campaign gave the Legion Go 2 a distinct personality while maintaining consistency across every deliverable.
Strategy Creative Development Production Editorial Post-Production
Packaging, imagery, and campaign assets were designed as one continuous experience where repetition and material detail carry the brand instead of decoration.
Packaging, imagery, and campaign assets were designed as one continuous experience where repetition and material detail carry the brand instead of decoration.
Packaging, imagery, and campaign assets were designed as one continuous experience where repetition and material detail carry the brand instead of decoration.
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
We don't pitch. We have a conversation.
Every project begins with a free discovery call. No commitment, no pressure.
Rommia White
Project Manager
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