Gas Lamp teamed up with Niagara to highlight the essential role of hydration in the lives of elite athletes. Centered around USC football and baseball players, the series followed them through their daily routines—morning workouts, practices, and downtime—showcasing how staying hydrated keeps them performing at their best.

The production focused on authentic, slice-of-life moments, capturing the balance between dedication and recovery. By seamlessly integrating Niagara water into their routines, the message was clear: whether on the field, in the gym, or in the classroom, hydration is the foundation of peak performance.

With a natural, documentary-style approach, Gas Lamp told a real story of commitment, resilience, and the everyday choices that fuel greatness.