Through direct collaboration with the MSG team, Gas Lamp crafted a heartfelt narrative of a father and son's iconic journey through New York City to Madison Square Garden for the boy's first Knicks game.

Over two days of filming at various NYC locations, we captured the authentic sounds of the city, which played a crucial role in crafting the immersive score. After several days in the editing suite, we produced two distinct campaign videos and over one hundred still images, ready for use across multiple platforms.