Gas Lamp // Built For The Stories Worth Telling

We linked back up with our friends at Lenovo and developed a comedy-driven campaign for the launch of the new Lenovo Legion Go 2, leaning fully into the product’s playful, unexpected edge.

Rather than following a traditional tech narrative, we embraced the weird—building a spot rooted in offbeat humor, heightened performances, and surprising visual turns that mirrored the Legion Go 2’s bold personality.

Through production, we crafted moments that felt intentionally unpolished and self-aware, allowing the comedy to drive both story and pacing.