Gas Lamp // Built For The Stories Worth Telling

Gas Lamp partnered with CHAGEE to craft a visually rich campaign celebrating the brand’s thoughtful entry into the U.S. market. Shot entirely on 35mm film, we leaned into rich texture, color, and light to create a cinematic language that felt timeless and tactile, allowing each frame to reflect CHAGEE’s commitment to craft and ritual. Across the shoot, we captured moments that balanced modern American culture with CHAGEE’s refined visual identity.

In post, the work was shaped into a suite of campaign films and striking stills, designed for flexible use across digital, social, and experiential platforms.